Wayforth

Paving the way for a new kind of healthcare that supports our elders.

The Opportunity: The geriatric home care business was dedicated to providing compassionate and specialized care to older patients facing serious health and life challenges. However, their existing brand identity lacked the warmth, trustworthiness, and professionalism needed to connect with their audience. The company’s website and print materials were outdated and failed to convey the quality and personalized care they offered, making it difficult to stand out in a competitive healthcare market.

The Solution: I developed a comprehensive branding strategy that communicated the company’s commitment to compassionate, high-quality care. The new brand identity included inviting colors and thoughtful design elements, creating a welcoming and reassuring atmosphere. Pattern designs were incorporated to add an engaging yet effective visual consistency across all touchpoints. The website was completely redesigned to be both accessible, informative, and modern offering an easy-to-navigate experience for patients and their families. The result was a cohesive and professional brand identity that enhanced the company’s reputation as a trusted provider of geriatric home care, helping them connect more deeply with their audience.

The Scope:
Brand Identity
Website
Print Materials
Pattern

Credits:
Work produced at Marvel Citizen,
Creative Direction by Chad Hancock, Fine Art Illustrations
by Daughters and Suns,
Video by

Primary Hand-drawn Logo

Website Banner

Marketing Materials

Custom Website Design

Seamless Brand Pattern | Momentum

Illustration | Healthcare Professional Badge

Web Banner | Infographic

Business Card | Illustration