Services
Brand Strategy
Brand Execution
Who You Are & Why People Care
Your Identity & Strategy Applied
Visual Identity
How your Company Looks & Feels
Packaging
Website
Merchandise
Signage
Social Media
Marketing Materials
Mission & Purpose
Tone & Voice
Values
Brand Story
Visual/Brand Identity
Positioning & Differentiation
Logos
Illustration & Graphics
Patterns
Color Palette
Typography & Lettering
Photography
Brand Guidelines
Custom Graphics
Ongoing Support
Illustration
Seamless Repeat Pattern
No worries! I can provide ongoing support as an extension of your design team or as an intermittent design resource for you.
Packaging
Websites
Primary, Secondary, Tertiary
Dieline Preparation
Easy to Edit
Shopify, Squarespace, Wix, Showit
Misc. Projects
Need help on singular project like web edits, business cards, signage, murals, or just opening an ai design file. Get in touch.
1 Discovering
2 Exploring
During this initial stage, I delve into understanding your brand's mission, vision, and values through a client questionnaire. This phase sets the foundation for all subsequent design decisions.
I'll generate creative concepts and explore mood boards that capture potential visual directions for your brand. After agreeing on one, I'll proceed to develop your brand's visual identity.
I fine-tune the selected design concept based on feedback and iterative improvement to enhance visual elements and ensure the look and feel are representative of your brand's spirit.
My Process
Once the design is approved, I proceed to finalize the files, ensuring you receive all necessary formats and assets. This ensures you have everything you need to confidently showcase your new brand to the world.
3 Refining
4 Implementing
5 Ongoing
Continuous support is crucial for maintaining brand consistency and adapting to evolving needs. Ongoing assistance could include file edits, web edits, or as-needed marketing projects.
I really didn’t have an expectation that something so wonderful would come from this project. From our first meeting she was fully focused on learning everything about my business and immersed herself in what kind of mood I wanted to embody for my customer. She was super responsive to my awkward attempts at describing what I was thinking (fresh and simple and warm and inviting, outdoors but not plain and boring …easy, right?) and took it to levels I didn’t even know were there. Kat is fabulously and ingeniously talented and her services are worth much much more than she charges. I now have the homey, inviting and cohesive brand that evokes laid back learning. Thank you Kat!
- Ann W.
Nice Words from Nice People
Before Kat, our brand was solid, but it lacked a personality. She captured the essence of who we are – honest, genuine, adventurous. Kat expertly balanced familiar elements with fresh graphics and ideas, creating a brand identity that truly resonates with our customers. From packaging to van graphics and cool t-shirts, her designs are not just visually appealing but strategically sound. Working with Kat was a breeze, and I wouldn’t hesitate to partner with her again on my next venture.
- Ryan R.
FAQs
What are your rates? Do you charge per project or hourly?
I typically charge by project, offering custom quotes based on your specific needs. A small branding project would start at ~$1000. For smaller tasks or ongoing work, I can also offer hourly rates.
Can you work with my existing brand or help with a rebrand?
Yes! Whether you need a fresh rebrand or just updates to your current brand, I can help refine and elevate your visual identity to better connect with your audience.
How long does a typical project take?
Project timelines vary depending on the scope and complexity, but most branding and design projects take between 4 to 6 weeks. I’ll provide a detailed timeline after our initial consultation to keep us both on track.
What industries do you specialize in?
I’ve worked with a variety of industries, including cannabis, healthcare, food and beverage, and the arts. I enjoy partnering with businesses that want to have a creative edge and stand out in their field.
Hand Drawn Artistry
Illustrative Promo Materials
Bold Color Palettes
Nothing feels more human than human-drawn elements where every stroke tells a story. Whether you're a small startup or an established brand, I can infuse your identity with personality through hand-drawn illustrations and logos.
But that's not all. I don't just make logos; I build brand experiences. From illustrations to patterns, websites to marketing materials, I weave a tapestry of visual elements that embody your brand, so that you can stand out in a sea of sameness.
And the cherry on top? Bright and bold color palettes make a striking first impression. But bold doesn't mean intimidating; carefully selected limited color palettes make your brand manageable, while leaving a lasting impression.
What sets me apart?
Let's work together
Shoot some mail my way and let’s get started. If you're still exploring options, you can download my rates and services guide to get more details.
Copyright 2024 Katdog Design
Katdog Design is a small & mighty creative studio that builds bold, illustrative brands with personality. Serving clients across the globe and locally in St. Paul, Minneapolis, and across Minnesota and the Midwest.