Brand Strategy

Brand Execution

Who You Are & Why People Care

Your Identity & Strategy Applied

Visual Identity

How your Company Looks & Feels

Packaging
Website
Merchandise
Signage
Social Media
Marketing Materials

Mission & Purpose
Tone & Voice
Values
Brand Story
Visual/Brand Identity
Positioning & Differentiation

Logos
Illustration & Graphics
Patterns
Color Palette
Typography & Lettering
Photography
Brand Guidelines

Custom Graphics

Ongoing Support

Illustration
Seamless Repeat Pattern

No worries! I can provide ongoing support as an extension of your design team or as an intermittent design resource for you.

Packaging

Websites

Primary, Secondary, Tertiary
Dieline Preparation

Easy to Edit
Shopify, Squarespace, Wix, Showit

Misc. Projects

Need help on singular project like web edits, business cards, signage, murals, or just opening an ai design file. Get in touch.

1 Discovering

2 Exploring

During this initial stage, I delve into understanding your brand's mission, vision, and values through a client questionnaire. This phase sets the foundation for all subsequent design decisions.

I'll generate creative concepts and explore mood boards that capture potential visual directions for your brand. After agreeing on one, I'll proceed to develop your brand's visual identity.

I fine-tune the selected design concept based on feedback and iterative improvement to enhance visual elements and ensure the look and feel are representative of your brand's spirit.

My Process

Once the design is approved, I proceed to finalize the files, ensuring you receive all necessary formats and assets. This ensures you have everything you need to confidently showcase your new brand to the world.

3 Refining

4 Implementing

5 Ongoing

Continuous support is crucial for maintaining brand consistency and adapting to evolving needs. Ongoing assistance could include file edits, web edits, or as-needed marketing projects.

I really didn’t have an expectation that something so wonderful would come from this project. From our first meeting she was fully focused on learning everything about my business and immersed herself in what kind of mood I wanted to embody for my customer. She was super responsive to my awkward attempts at describing what I was thinking (fresh and simple and warm and inviting, outdoors but not plain and boring …easy, right?) and took it to levels I didn’t even know were there. Kat is fabulously and ingeniously talented and her services are worth much much more than she charges. I now have the homey, inviting and cohesive brand that evokes laid back learning. Thank you Kat!

- Ann W.

Nice Words from Nice People

Before Kat, our brand was solid, but it lacked a personality. She captured the essence of who we are – honest, genuine, adventurous. Kat expertly balanced familiar elements with fresh graphics and ideas, creating a brand identity that truly resonates with our customers. From packaging to van graphics and cool t-shirts, her designs are not just visually appealing but strategically sound. Working with Kat was a breeze, and I wouldn’t hesitate to partner with her again on my next venture.

- Ryan R.

Hand Drawn Artistry

Illustrative Promo Materials

Bold Color Palettes

Nothing feels more human than human-drawn elements where every stroke tells a story. Whether you're a small startup or an established brand, I can infuse your identity with personality through hand-drawn illustrations and logos.

But that's not all. I don't just make logos; I build brand experiences. From illustrations to patterns, websites to marketing materials, I weave a tapestry of visual elements that embody your brand, so that you can stand out in a sea of sameness.

And the cherry on top? Bright and bold color palettes make a striking first impression. But bold doesn't mean intimidating; carefully selected limited color palettes make your brand manageable, while leaving a lasting impression.

What sets me apart?

Let's work together

Shoot some mail my way and let’s get started. If you're still exploring options, you can download my rates and services guide to get more details.