Simpls

Enhancing an organic ingredient meal delivery company for max impact.

The Opportunity: Simpls, an organic food company, specializing in delivering locally sourced and prepared frozen meals, had a strong commitment to quality and sustainability. Yet, their existing brand identity appeared homemade and DIY, which didn’t fully reflect the premium nature of their products or their target consumer. The outdated website and packaging further contributed to a perception that didn’t match the high-quality, gourmet experience the company aimed to offer.

The Solution: The new branding introduced a clean, modern aesthetic with organic shapes and refined typography, creating a look that was both professional and inviting. The website was redesigned to be visually appealing and easy to navigate, enhancing the online shopping experience with mouth-watering imagery and straightforward functionality. Meal packaging was also revamped to reflect the premium quality of the products. The result was a cohesive and polished brand identity that resonated with the company’s values, helping them to better communicate their gourmet offerings and attract a more discerning customer base.

The Scope:
Brand Uplift
Packaging
Website
Merchandise
Print Materials

Primary Logo | Secondary Tagline Logo

E-commerce Product Details | Product Photography

Hand-drawn Custom Brand Illustration | T-Shirt Design

E-Commerce Website Design

E-Commerce Website Design

Brand Iconography

Product Packaging Label Design

Tagline

"Before Kat, our brand was solid, but it lacked a personality. She captured the essence of who we are – honest, genuine, adventurous. Kat expertly balanced familiar elements with fresh graphics and ideas, creating a brand identity that truly resonates with our customers. From packaging to van graphics and cool t-shirts, her designs are not just visually appealing but strategically sound. Working with Kat was a breeze, and I wouldn’t hesitate to partner with her again on my next venture."

- Ryan R., Co-Owner at Simpls