Meadowsong Studios

Capturing the essence of a nature-forward art studio

The Opportunity: Meadowsong Studios, nestled in the serene countryside of Wisconsin, is a nature-forward art studio with a deep connection to its environment. However, the studio's existing brand identity lacked the creativity and individuality that it fosters. The website, branding, and overall visual elements were outdated, failing to convey the studio's unique artistic approach, which made it challenging to attract and engage with the right audience.

The Solution: I revitalized Meadowsong Studios' branding, starting with the logo. A few refinements went a long way. The new website design was crafted to be visually inviting and user-friendly, immersing visitors in the creative spirit of the studio. Custom illustrations and pattern designs were integrated throughout the brand, bringing a sense of the natural Midwest countryside into every visual element. The custom brand illustration extended this connection, offering t-shirts that customers could take home, serving as both art and memento. With a brand refresh, the studio has established itself as a haven for nature-inspired art lovers.

The Scope:
Brand Identity
Website
Illustration
Merchandise
Pattern

Primary Refreshed Logo demonstrated with Brand Illustration

Online Ad Banner

Primary Logo in Color & Black

Website Homepage Design

Seamless Brand Pattern | Cloudy Day

Digital Banner

T-Shirt Merch | Custom Brand Illustration

Seamless Brand Pattern | Rolling Hills

Online Ad Banner

Seamless Brand Pattern | Daffodils

Illustrated Brand Color Palette

Digital Banner

"I really didn’t have an expectation that something so wonderful would come from this project. From our first meeting she was fully focused on learning everything about my business and immersed herself in what kind of mood I wanted to embody for my customer. She was super responsive to my awkward attempts at describing what I was thinking (fresh and simple and warm and inviting, outdoors but not plain and boring …easy, right?) and took it to levels I didn’t even know were there. Kat is fabulously and ingeniously talented and her services are worth much much more than she charges. I now have the homey, inviting and cohesive brand that evokes laid back learning. Thank you Kat!"

- Ann W.

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