Herb Garden Co.

Elevating a THC brand with bold, organic-inspired packaging.

The Opportunity: The brand’s existing packaging needed a redesign that felt more elevated and natural, aligning with their commitment to clean, safe, and effective gummies. They wanted to move away from packaging that felt overly trendy or niche and toward something more refined and approachable for a wide age range.

The Solution: A flexible, intentional packaging system was created with a calm, elevated look rooted in nature. We moved beyond the expected cannabis greens, introducing earthy, ingredient-inspired tones to differentiate flavors and formulations. Clear information hierarchy, custom iconography, and a repeatable layout created a cohesive system that extended beyond packaging into a full brand rollout, including a website and branded merchandise like shirts.

The Scope:
Brand Identity
Packaging
Website →
Illustration
Iconography
Merchandise