Fern City Greenhouse

Cultivating a fascination for ferns.

The Opportunity: Fern City Greenhouse had a strong love for ferns but lacked a cohesive brand identity that could effectively communicate this passion to their customers. The existing branding and signage were generic, failing to capture the unique vibe of the shop. This disconnect made it challenging for customers to fully engage and recognize the shop's specialty.

The Solution: Through custom illustrations, I brought the shop's leafy obsession to life, crafting a visual language that was both playful and sophisticated. The pattern designs and mural further enriched the shop's atmosphere, while the branded merchandise added a delightful keepsake that customers could take home with them. The result was a cohesive brand identity that not only captured the essence of Fern City Greenhouse but also resonated deeply with their target audience. The shop now stands out as a unique, must-visit destination for fern enthusiasts, with a brand presence as vibrant and distinctive as the plants they sell.

The Scope:
Brand Identity
Illustration
Mural
Signage
Merchandise
Pattern

Seamless Brand Pattern

Primary & Secondary Logos

Outdoor Shop Signage | Greenhouse Interior

Outdoor Brand Mural

Brand Merchandise | T-Shirt Design

Brand Merchandise | Lapel Pin & Tote Bag

Brand Color Palette