180 Adventure

Reimagining a website to capture the thrill of racing outdoors.

The Opportunity: 180 Adventures, an organization specializing in adventure racing, faced challenges with its existing website. Racers struggled to quickly access key event details, registration information, and race updates. Additionally, the website’s backend was cumbersome, making it difficult for the owner to make updates and keep content fresh.

The Solution: The website was completely redesigned with a racer-first approach, featuring streamlined navigation, bold typography, and dynamic imagery to reflect the energy of adventure racing. Custom iconography enhances usability, while the backend allows the owner to effortlessly make edits and layout changes, ensuring the site remains up to date. The result is a functional, visually engaging, and easy-to-manage website.

The Scope:
Website →
Iconography